I have no idea what the guy down the street charges to prepare a return.
And I really do not care.
I have an idea what HRB/Liberty/chians charge, and in many respects, it is, and can be, much higher than my fees. But they are doing work I don't want to do, so it doesn't matter.
My fees are too low, no matter what, becasue *I* want to make more money. And play more golf...
But those fees listed in the first post would be below my averages. The low end for me would be at least $300-325 for a 1040/SchA/MD return.
If you are selling a commodity, then you ARE sensitive to what others charge, because your product is no different from the chains/others. I do not sell a commodity. I sell myself, and my knowledge, and that is worth alot more than any of the chains.
I happen to be a CPA, and started working for a CPA firm 20 some years ago, then I went to work with a Non-CPA firm, and have been stuck with lower pricing becasue of that... But it has not stopped me from raising my rates since.
But if you are in this business, and in it for real, then get your EA, or your new RRTP when it comes back, (and it will!) and charge accordingly.
The clients that leave because of cost? In 20 some years of doing this? Not that many in the first place, but most of them? Were gonna go anyway. And are not missed.
And don't be afraid, and think that your clientele isn't that economically priviledged, and they can't "afford" it. THAT is not your problem.
Rich