I was in a seminar where we went over all the new schedules. What the redesign has done is cram the totals onto two "postcard" size pages where the font on page 2 is so small it's difficult to read (should be illegal) and there is not enough room to write legibly--IRS will have a hard time deciphering those mail in returns and I don't know how small the font in our tax programs will go to cram all the digits into the 1/2 inch spaces allotted. Notice that all the pages on the new schedules have line numbers that correspond to the old 1040. Maybe even the IRS doesn't believe the new format will work and is keeping those line numbers so they don't have to re-re-write all the instructions? There are two schedules devoted to "tax," one of which has two whole lines and another to total them. A whole sheet of paper for three lines??? Oh, and if you want your tax preparer to be able to converse with the IRS, that's a whole schedule too (coupled with foreign address for some reason)--it used to be just a check box.
As for increasing traffic, in our office we've already decided we don't want this traffic. People are going to DIY and be unhappy with their refund, not realizing that their withholding was lowered so they had much less taken out to get refunded, and even though tax rates went down they may have lost enough in exemptions and itemized deductions no longer allowed that it doesn't make up the shortfall. We will do what we always do--accept no cold calls from potential clients going through the phone listings and maybe take some referred by trusted existing clients. We are not inclined to meet new clients who really just want us to double check their Turbo Tax results!