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So this is why @RitaB hugs 'em first.

Grandma met RitaB!

Nailed it!

This thread brings back fond memories of a client from the early 1980's. He was partially disabled, but a very proud, independent type. He owned a large truck from his working days and to earn a little extra money he would haul livestock to market for local farmers. Never earned very much profit but he wanted to "pay his fair share" because he was receiving a small disability payment. I admired his integrity. Each year he brought me his records - a calendar kept in his truck for writing down his mileage and hauling fees. Needless to say, after a year of being carried in the cab as he loaded, hauled, and unloaded animals, the calendar was something that needed to be handled "with care". Especially since it might have occasionally fallen on the floor. (Don't ask me how I know that)

When clients shop for prices, I tell them “I don’t strive to be the cheapest, I strive to be the best!” If they are still on the phone after that, 99% of the time, I’ll get a great client. They are ALL referrals. So, I’m also quick to say that I’m sure they spoke to “so-and-so” and already know the value in my work.

Turbotax software costs that much and they'd have to spend the time entering the data. Why charge less than what it would cost them to do it themselves?