This link was very informative, helps us see how average we are. The original post stated it was a new client, so in my business which is nearly all mail ins I should have mentioned I would be spending some time on the phone getting to know the client (I know, I tend to talk too much, but I get too interested in my clients, for my own protection). The phone contact I have with all clients (mostly routine) is something I don't figure into the price, unless it becomes time intensive. So with a new client, I wouldn't be giving out a bargain price, but I would be setting them up for reasonable pricing to keep them. I have a high retention rate by being fair early on, they rarely get crazy on me for raising a little bit every year.