That sign indicates the real meaning of the response I received when I asked for more than the typical price break for the 2013 software.
The 2012 debacle cost me and the firm I work for money and clients in 2012, but it has also cost me personally, the loss of 12 new clients for 2013 that I gained in 2012 because I could not process their returns in a timely manner. I took a survey, and that was the overwhelming answer why they did not return.
No numbers yet from the firm, but I am sure the same thing happened there.
Bottom line, the 2012 debacle caused damage to my business both in 2012, AND 2013. I believe I was able to stop the bleeding with the clients that stayed with me for 2013.
Not sure how my conversation with the sales department will go for the upcoming year.
For the record, my efforts to support using ATX, and helping with problems, had NO impact on their attitude about pricing. "...such a small subset of our customers..."