Some of these comments make me wonder if never/rarely giving clients face time contributes to the commoditization of tax prep (" the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers." Wikipedia). Drop your tax docs off, get a phone call that returns are done, come in, sign, pay, do it again next year. Kind of like dropping off your dry cleaning. I admit that I have many clients whom I've never met. Yet with many of them we have multiple phone conversations and emails throughout the year so I feel that I know them. (Kind of like online dating?) I do make a point of calling every client when his/her return is done to discuss the results and perhaps offer some insight into what to expect next year. Now I wonder if that's enough. Just maybe the fact that clients don't have a personal connection to their preparer drives them to DIY software? Maybe we should do more to engage them personally, even if it takes away precious work time? I work hard on every single return (treat every one like it's your only one), and do my best to find every tax break, and now I wonder if that gets through. Thoughts?