I was talking to someone at one of our local professional group meetings, who had been on the fence about ATX for several years. Really liked some aspects, kept hesitating over the price. Told him about the TRX deal, he signed up next day, and sent me an email thanking me _and_ telling me that TRX had told him to pass along to me that I mention the referral to get an additional $40 off.
That was a sale CCH/ATX would _never_ have made -- this guy wasn't biting because of the cost. If he likes the program, he'll be back the next year probably regardless of who he has to buy from. So it gains them sales from new folks, as well. It's not "loss of revenue" to them if it builds a customer base at _no_ additional support cost. And I highly doubt they sold all 500 licenses in this one forum.
But you're right, KC, there are two sides to this story. And it must hurt to lose full-price customers to a reseller. OTOH, I had been thinking _very_ seriously of going over to Drake because of the total cost for my small practice. This TRX deal kept me as a customer, so for CCH it's still better than losing me completely.
Catherine